conceptual / typography


I chose to question the first principles and logic
of reading and writing, focusing on the user by putting humans at the heart of the system, there-by questioning basic principles of orthography. Being conscious of ergonomics and the relationship between humans and the working environment, this manifesto was born after a simple question, “what if typography followed human behaviour?”




"It is time for design to be liberated from the constraints of the first machine age! Why should information be legitimated in ways determined by bygone times? Modern technology provides the means for us once again to be human. Information can be organised for us in ways that are natural to us as embodied beings. We bring what is most important to us closer to us. Why does the logic of the page dictate that leading should start from a point furthest from us, the top of the Page!"



on kaplin