bbc mirror forecast

typography / identity / animation

 

a series of 5 second sequences that work as end bumpers of the weather forecast section of bbc news. The bbc logo is characterised by the current weather. It is intended to visualise the actual weather conditions, location and time conveyed
to the audience in a interesting and attractive way. This can also have the double meaning of “BBC reflects the weather” as the most reliable newscast in the nation.

 

video link